Growth Manager
About the Role
At Conversive (formerly SMS Magic), we are building the future of demand capture and conversion for healthcare. Our AI-powered platform helps clinics, health systems, and pharma companies capture patient enquiries across voice, SMS, WhatsApp, and web chat—and convert them into booked appointments.
We are looking for a Growth Manager to join our US GTM team. This role sits between Marketing and Sales, combining prospect research, outbound sales, demand generation, discovery, and growth experimentation.
You will identify high-intent accounts, create personalized outreach, speak with US healthcare decision-makers, run discovery and demos, and bring market insights back to our Marketing and Product teams.
What You'll Create and Do
1. Build Pipeline Through Signal-Based Outreach
- Research and prioritize US healthcare accounts showing relevant buying signals.
- Build and execute multi-touch campaigns across email, LinkedIn, phone, and compliant SMS.
- Create personalized ABM campaigns for health systems, multi-location clinics, specialty groups, and pharma accounts.
- Identify and engage stakeholders across patient access, contact center, digital, marketing, CX, and operations.
2. Own Cold Calling & Discovery
- Make 20–30 meaningful calls per day to healthcare decision-makers.
- Engage clinic owners, practice managers, patient access leaders, contact center directors, and pharma patient-support teams.
- Navigate gatekeepers and earn conversations with decision-makers.
- Lead with relevant, personalized openings rather than scripted pitches.
- Uncover pain around missed calls, after-hours enquiries, front-desk overload, and appointment leakage.
- Handle objections and move conversations toward a meaningful next step.
3. Convert Inbound Interest Into Opportunities
- Quickly follow up with demo requests, webinar attendees, content downloaders, event contacts, and other marketing-qualified leads.
- Qualify prospects using BANT, MEDDIC-lite, or similar frameworks.
- Conduct discovery, requirement gathering, and initial product demos.
- Re-engage stalled and closed-lost opportunities with new messaging and relevant use cases.
- Maintain strong follow-up discipline and CRM hygiene.
4. Run GTM & Growth Experiments
- Identify segments, personas, triggers, and pain points worth pursuing.
- Create campaign briefs covering messaging, call openers, email angles, LinkedIn messaging, and follow-up sequences.
- Partner with Marketing in India to launch campaigns and weekly outreach blitzes.
- Experiment with tools, healthcare audits, benchmark reports, webinars, content, and community-led initiatives.
- Track results and turn successful experiments into repeatable GTM programs.
5. Bring the US Market Back to Conversive
- Capture prospect objections, competitor mentions, buying triggers, and use-case requests in the CRM.
- Identify recurring patterns across customer conversations.
- Share regular market insights with Marketing and Product teams.
- Help improve our messaging, campaigns, content, and product based on what US buyers are actually saying.
What Success Looks Like:
First 3 Months
- Build a target list of 900+ qualified US healthcare accounts across clinics, health systems, and pharma.
- Launch at least 3 signal-based campaigns with different messaging and channel strategies.
- Reach 8–10 qualified meetings per month by Month 3.
- Build a strong library of customer objections, buying signals, and use cases.
Months 4–12
- Generate 12–20 qualified SQLs per month within the target ICP.
- Maintain 25%+ MQL-to-SQL conversion through fast follow-up.
- Build qualified pipeline at 3–4x the quarterly new-ARR target.
- Run at least one inbound growth experiment every month.
- Maintain a 60%+ demo-to-next-step conversion rate.
What Qualifies You
Required
- 3-5 years of experience in SDR, BDR, inside sales, marketing, growth, or a related role. Internships and strong project experience count.
- Strong verbal and written communication skills.
- Comfortable making cold calls and starting conversations with senior stakeholders.
- Strong research, discovery, questioning, and active-listening skills.
- Ability to handle objections and adapt conversations in real time.
- Comfortable working with CRM, sales engagement, research, and AI-powered GTM tools.
- Strong ownership and willingness to work in a fast-paced startup environment.
- Authorized to work in the United States.
Preferred
- Familiarity with US healthcare buying centers, particularly Patient Access and Contact Center teams.
- Exposure to healthcare technology or EHR/scheduling platforms such as Epic, athenahealth, eClinicalWorks, or NextGen.
- Experience with CRM, sales engagement, ABM, or growth experimentation.
Who You Are
- Builder: You create new plays instead of waiting for instructions.
- Curious: You enjoy researching accounts and finding insights that make outreach relevant.
- Customer-focused: You genuinely enjoy speaking with prospects and understanding their problems.
- Data-driven: You measure what works, learn quickly, and double down on successful experiments.
What You'll Gain
- Direct exposure to Marketing, Sales, FDE, and Product teams.
- Hands-on experience building a US healthcare GTM engine.
- Ownership of real campaigns and pipeline from your first quarter.
- Exposure to AI, healthcare technology, ABM, demand generation, and sales.
- A clear growth path toward Account Executive or Growth Leadership.
Location
Experience
Education:
- Bachelor’s degree in Business, Marketing, Communications, Sales, Healthcare Management, or a related field preferred
